One of the biggest things that has had an impact on our lives in recent times is information technology. With the kind of progress it has made over the years, and given the way it has penetrated our lives, it is safe to say that it has become an absolute necessity for us. As a result, our life as well as lifestyle has undergone a massive transformation. All the manual tasks such as paying electricity & phone bills, booking air, railway, movie tickets or even appointments at doctor’s clinic or at saloon, shopping, etc. are being done online these days. Undoubtedly, these technological changes have made our lives a lot more convenient, easier and hassle-free.
Today, majority of people prefer to shop online. With the technology making the world a small place, many people around the globe buy products they usually can’t find at the stores in their home town/country. This has become possible because purchasing products through the web is a very easy thing to do these days. This has brought in a lot of convenience to the lives of people from all walks of life- the ones with a busy schedule, the elderly, the ones who can’t travel to shop, etc. All they need is a valid credit/debit card or internet banking service enabled account, and they can shop online from the cozy confines of their homes or office. This has been a boon for the businesses too, as their reach has increased manifolds, with people from across the world becoming their potential buyers.
Magento makes it possible
Rightly so, organizations world over have understood the importance of integrating technology with their business and making products and services available online. For that’s the wise thing to do- having an online presence of business, because your customers (both existing & potential) want to see you there. And if they don’t see you there, you risk losing them. According to a recent research, around 87 percent of shoppers begin product searches on digital channels. So if you are not taking your business online, it is as good as like you don’t need any new business.
Going online could simply be a website with company’s address and contact details, a social media page, an e-commerce platform, or a combination of all three. It is in fact the latter that works the most in favor of businesses, with having an e-commerce platform being an absolute necessity. It helps businesses deliver their products faster, cheaper, more conveniently, and from anywhere, anytime. That’s how the businesses gain and maintain the competitive advantage.
But how exactly do the businesses successfully take their products and services online? The answer is using an e-commerce platform like Magento.
We read about the convenience and ease online shopping provides us with. Think of it; it indeed is so easy for us to simply visit a store’s website, browse through the product categories, select & order a product, pay through the mode of our choice, and get the product delivered at home, office, or any other place of our choice. Magento brings this convenience and ease to us.
Based on open source technology, Magento is a popular enterprise-class e-commerce platform — perhaps the best one out there — that gives businesses an opportunity to expand their operations in the digital e-commerce world. If you want to create an online store and sell stuff online, Magento is all you need!
It comes with powerful and highly flexible features — both in the backend as well as front end — such as the intuitive admin panel, unparalleled SEO capabilities, advanced marketing & catalogue management tools, product, category, inventory and order management tools, analytics, and a lot more. Moreover, Magento is highly scalable too, and can easily handle small as well as huge e-commerce stores with equal ease, without compromising with the shopping experience of your customers. Some of the other benefits of using Magento include easy multi-platform integrations, better speed, enhanced customer experience, etc.
Now there’s again a question – is merely going online, or having a Magento store enough for achieving all the business objectives? Or are we missing out on something – possibly an e-commerce ERP integration?
Magento ERP integration makes you the winner!
Yes, having just a Magento web store doesn’t do it for you. To revolutionize your online business, or to manage it in the best possible manner, you need to integrate Magento with your Enterprise Resource Planning (ERP) system. In an era where the online businesses are looking to adopt multiple channels to optimize their sales and give their customers a thorough omnichannel experience, there are constant challenges with respect to keeping the inventory levels accurate, ensuring speedy deliveries, etc. that keep cropping up. One of the main problems businesses face is with mismatched inventory, which makes them waste a lot of time, energy and money on integrating the data between their database and their Magento online store.
The solution to these problems lies in Magento ERP Integration, which facilitates bi-directional exchange of data between ERP and Magento. Today, more and more businesses are realizing the need of unifying data among platforms, and thus going for an e-commerce ERP integration. They understand that manually entering data from one platform to another is virtually impossible, especially when the business grows and the amount of complex data to be stored increases. The Magento ERP Integration comes in handy in this regard, as it keeps track of inventory changes from both online and offline sales, loads the orders from the Magento store and website automatically into the ERP system, and enables complete synchronization of item records, price lists, taxes, business partners, orders, deliveries, shipping & tracking, and payments, etc., all in real time.
Besides, a Magento ERP integration also supports instant promotional pricing and catalogue uploads to Magento, shipment tracking, accurate forecasting and planning, multichannel order management, purchase order management, local taxation like, GST, etc., fast ‘over the counter’ operations, returns tracking management, and reporting, among other things.
BatchMaster builds the bridge between ERP & Magento
BatchMaster ERP (BME) offers a smooth approach to fully collaborate your database with your current or upcoming Magento stores. Once the integration happens, the orders placed on your Magento website get naturally imported into your BatchMaster ERP system. Moreover, product updates made in BME are also transferred in real-time to your web store; thus enabling streamlined data workflows across all channels. The rewards of this integration are many, including lesser errors, faster deliveries, fewer returns, higher sales, satisfied customers and greater profits. Get in touch with us now to know more about how we can help you with the Magento ERP Integration.