Present Scenario
In last decade or so, the world of fashion has undergone a huge shake-up. Booming e-commerce has changed the face of fashion industry completely, and at the center of it has been technology. The consumers have bid adieu to the days when clothes shopping was restricted to the local market. Digital has become a key part of their shopping experience, and with this new-found empowerment, the consumer has well and truly become the king. Dealing with this new-age consumerism, and shifting consumer needs is a major challenge for the apparel manufacturers; so is managing brand loyalty, sustainability, inventory, and improving efficiency, quality and speed.